The function of food packaging is to encompass, hold and protect the product. The goal or aim however, is to attract consumers. The key to success, is having your packaging and brand identity clearly communicating information in a concise and relevant way to your target audience. Below are a few tips on how to design great food and beverage packaging.

1) Packaging

Before you do a product launch, be sure to go over the following checklist

  • Product freshness and protection
  • Brand aesthetic
  • Environmental commitments
  • Space for messaging
  • Durability¬†
  • Ease of shipping
  • Secondary packaging and storage
  • Shelf Life
  • Product copy, ingredients, warnings, and other key consumer information
  • Printing Method
  • Color, shape, size and impact on the shelf¬†