Branding
3 Packages to choose from
EMERGING
GROWING
POWERHOUSE
WHAT IS BRANDING?
Branding is about knowing what connects with your target audience, authentically speaking to who they are, and genuinely gaining their trust and loyalty. Which is why my visual branding process is designed to not only create a beautiful visual identity, but also help you clarify your brand vision and strengthen your brand’s foundation, for a more holistic, heart-centered approach to branding.
Discover + Inspiree
Let’s dig into your brand foundation! First, I’ll ask you to collect visual inspiration and complete my Branding Questionnaire, to ensure we’re creating from a place of strategy, meaning, and alignment. Then we’ll hop on a brand clarity call to kick things off, talk about this (fun!) client homework, and discuss your big picture goals and vision. Shortly thereafter, I’ll send you a short creative brief summarizing the direction we’re headed, including an inspiration board that visually represents where we’re headed with your brand.
Design + Develop
From there, I’ll start designing and send you a presentation of two original logo + brand styling concepts to choose from. After a route is chosen, we’ll refine if needed and then continue to develop your visual brand with additional marks, design elements, patterns and textures (if included in your package).
Implement + Grow
After finalizing your visual brand, we bring things to fruition. Depending on your package, this may involve designing accompanying collateral pieces and launching a WordPress website. The goal is depth and consistency — your brand deserves attention to detail to ensure it’s beautifully and thoroughly represented.
EMERGING
BRANDING PACKAGE
INVESTMENT: $2,500
Split into two equal payments of $1,250
APPROX. TIMELINE: 3-4 Weeks
REVISIONS: 2 rounds of refinement included for each phase
PERFECT FOR:
Small business owners and start-ups who are ready to invest in and collaborate with a designer to create a custom brand identity for their business. This package has the essentials to help you start to develop a cohesive, authentic, beautiful brand.
This Package Includes…
BRAND QUESTIONNAIRE + DISCOVERY CALL
We’ve compiled a list of questions you should answer before we agree to start the project. These first set of questions will help you uncover what you really want out of the branding project, and the second set will help us navigate the logistics.
CREATIVE BRIEF + CURATED INSPIRATION BOARD
These documents outline the strategy for a creative project. Think of it as a map that guides its target audience – the creative team – on how to best reach the campaign’s stated goals.
2 ORIGINAL LOGO DESIGNS + BRAND CONCEPTS
Brand’s concept are used to give consistency to a brand’s identity. It can be described as the first thing you want to pop into your customer’s head when they think of your brand.
FULL BRAND DESIGN + LIBRARY OF ELEMENTS
Includes: Primary logo + variations, Submark / Watermark /+ Variations, Favicon, 2-3 Patterns/ Textures, 3 Custom Icons / Illustrative Elements, Font System / Typography Suggestions, and Color Palette
BRAND GUIDELINES DOCUMENT
It’s an instruction manual and rule book on how to communicate your brand. They lay out all the visual details, as well as important notes about the company’s voice, tone, and messaging.
Need something specific that’s not included?
I’m happy to customize your package with branding add-ons, so you get exactly what you need
POPULAR BRANDING ADD-ONS
CUSTOM ICONS (SET OF 3): $350
CUSTOM BRANDED PATTERN: $275
STATIONERY DESIGN: $250 (Choose 2 – business card, letterhead, or notecard – includes print preparation
SOCIAL MEDIA LAUNCH PACK: $225 (A set of branded social media imagery for each of your platforms – up to 5)
ONE PAGE FLYER, PRICE SHEET, OR ELECTRONIC PDF: $250
SOCIAL MEDIA GRAPHIC TEMPLATE (CREATED IN INDESIGN, ILLUSTRATOR, or CANVA: $175
EMAIL SIGNATURE: $50
OTHER CUSTOM MARKETING MATERIAL
QUOTED SEPARATELY – STARTING PRICES
POSTCARD, PRINT MAILER, BROCHURE: Starting at $250
PRICING GUIDE, LOOKBOOK, COURSE WORKBOOK, CLIENT WELCOME GUIDE: 2-4 pages: starting at $275, 5+ pages starting at $500
IMAGE SOURCING / CURATION: Custom Quoted
GROWING
BRANDING PACKAGE
INVESTMENT: $3,200
Split into two equal payments of $1,600
APPROX. TIMELINE: 4-6 Weeks
REVISIONS: 2 rounds of refinement included for each phase
PERFECT FOR:
Small business owners who are ready to collaborate with a design partner to make their brand vision come to life! This package includes a full custom visual identity, plus stationery + social media launch imagery, giving you the tools to create a cohesive visual experience for your audience.
This Package Includes…
BRAND QUESTIONNAIRE + DISCOVERY CALL
We’ve compiled a list of questions you should answer before we agree to start the project. These first set of questions will help you uncover what you really want out of the branding project, and the second set will help us navigate the logistics.
CREATIVE BRIEF + CURATED INSPIRATION BOARD
These documents outline the strategy for a creative project. Think of it as a map that guides its target audience – the creative team – on how to best reach the campaign’s stated goals.
3 ORIGINAL LOGO DESIGNS + BRAND CONCEPTS
Brand’s concept are used to give consistency to a brand’s identity. It can be described as the first thing you want to pop into your customer’s head when they think of your brand.
FULL BRAND DESIGN + LIBRARY OF ELEMENTS
Includes: Primary logo + variations, Submark / Watermark /+ Variations, Favicon, 2-3 Patterns/ Textures, 3 Custom Icons / Illustrative Elements, Font System / Typography Suggestions, and Color Palette
Brand Guidelines Document
It’s an instruction manual and rule book on how to communicate your brand. They lay out all the visual details, as well as important notes about the company’s voice, tone, and messaging.
Designs for 2 StationEry Items of choice
Print-ready artwork files will be provided for two of the following: Business Card, Notecard, or Letterhead.
SOCIAL MEDIA PACK
Profile image and cover images sized appropriately for each of your social media platforms (up to 5).
Need something specific that’s not included?
I’m happy to customize your package with branding add-ons, so you get exactly what you need
POPULAR BRANDING ADD-ONS
ONE PAGE FLYER, PRICE SHEET, OR ELECTRONIC PDF: $250
SOCIAL MEDIA GRAPHIC TEMPLATE (CREATED IN INDESIGN, ILLUSTRATOR, or CANVA: $175
ROLL-UP BANNER: $300
VEHICLE GRAPHIC DESIGN: $400
STOREFRONT SIGNAGE DESIGN: $300
OTHER CUSTOM MARKETING MATERIAL
QUOTED SEPARATELY – STARTING PRICES
POSTCARD, PRINT MAILER, BROCHURE: Starting at $250
PRICING GUIDE, LOOKBOOK, COURSE WORKBOOK, CLIENT WELCOME GUIDE: 2-4 pages: starting at $275, 5+ pages starting at $500
IMAGE SOURCING / CURATION: Custom Quoted
PRESENTATIONS, MANUALS, PROPOSAL AND MORE: Custom Quoted
POWERHOUSE
BRANDING PACKAGE
INVESTMENT: $6,250
Split into three payments of $3,125, $1,562, and $1,562
APPROX. TIMELINE: 7-8 Weeks
REVISIONS: 2 rounds of refinement included for each phase
PERFECT FOR:
Small business owners who are ready to invest in a designer to help them create a cohesive and consistent visual brand and a beautiful online home. This package includes a full custom visual identity, stationery, social media launch imagery, and a WordPress website that you can maintain on your own.
This Package Includes…
BRAND QUESTIONNAIRE + DISCOVERY CALL
We’ve compiled a list of questions you should answer before we agree to start the project. These first set of questions will help you uncover what you really want out of the branding project, and the second set will help us navigate the logistics.
CREATIVE BRIEF + CURATED INSPIRATION BOARD
These documents outline the strategy for a creative project. Think of it as a map that guides its target audience – the creative team – on how to best reach the campaign’s stated goals.
2 ORIGINAL LOGO DESIGNS + BRAND CONCEPTS
Brand’s concept are used to give consistency to a brand’s identity. It can be described as the first thing you want to pop into your customer’s head when they think of your brand.
FULL BRAND DESIGN + LIBRARY OF ELEMENTS
Includes: Primary logo + variations, Submark / Watermark /+ Variations, Favicon, 2-3 Patterns/ Textures, 3 Custom Icons / Illustrative Elements, Font System / Typography Suggestions, and Color Palette
BRAND GUIDELINES DOCUMENT
It’s an instruction manual and rule book on how to communicate your brand. They lay out all the visual details, as well as important notes about the company’s voice, tone, and messaging.
2 Stationery Items of choice
Print-ready artwork files will be provided for two of the following: Business Card, Notecard, or Letterhead.
SOCIAL MEDIA LAUNCH PACK
Profile image and cover images sized appropriately for each of your social media platforms (up to 5).
WordPress Website
Includes homepage + up to 5 pages, email list connection, basic SEO set-up to get you started, website training and a PDF website guide, 1 week support on your site after launch, full access to your website (so you can maintain on your own).
Need something specific that’s not included?
I’m happy to customize your package with branding add-ons, so you get exactly what you need
POPULAR BRANDING ADD-ONS
ONE PAGE FLYER, PRICE SHEET, OR ELECTRONIC PDF: $250
SOCIAL MEDIA GRAPHIC TEMPLATE (CREATED IN INDESIGN, ILLUSTRATOR, or CANVA: $175
ROLL-UP BANNER: $300
VEHICLE GRAPHIC DESIGN: $400
STOREFRONT SIGNAGE DESIGN: $300
OTHER CUSTOM MARKETING MATERIAL
QUOTED SEPARATELY – STARTING PRICES
POSTCARD, PRINT MAILER, BROCHURE: Starting at $250
PRICING GUIDE, LOOKBOOK, COURSE WORKBOOK, CLIENT WELCOME GUIDE: 2-4 pages: starting at $275, 5+ pages starting at $500
“COMING SOON” PAGE, IMAGE SOURCING / CURATION, ADDITIONAL PAGE DESIGNS, EMAIL LIST OR OPT-IN POP-UP AND PRESENTATIONS, MANUALS, PROPOSAL AND MORE: Custom Quoted