Branding

3 Packages to choose from

EMERGING

GROWING

POWERHOUSE

WHAT IS BRANDING?

Branding is about knowing what connects with your target audience, authentically speaking to who they are, and genuinely gaining their trust and loyalty. Which is why my visual branding process is designed to not only create a beautiful visual identity, but also help you clarify your brand vision and strengthen your brand’s foundation, for a more holistic, heart-centered approach to branding.

Discover + Inspiree

Let’s dig into your brand foundation! First, I’ll ask you to collect visual inspiration and complete my Branding Questionnaire, to ensure we’re creating from a place of strategy, meaning, and alignment. Then we’ll hop on a brand clarity call to kick things off, talk about this (fun!) client homework, and discuss your big picture goals and vision. Shortly thereafter, I’ll send you a short creative brief summarizing the direction we’re headed, including an inspiration board that visually represents where we’re headed with your brand.

Design + Develop

From there, I’ll start designing and send you a presentation of two original logo + brand styling concepts to choose from. After a route is chosen, we’ll refine if needed and then continue to develop your visual brand with additional marks, design elements, patterns and textures (if included in your package).

Implement + Grow

After finalizing your visual brand, we bring things to fruition. Depending on your package, this may involve designing accompanying collateral pieces and launching a WordPress website. The goal is depth and consistency — your brand deserves attention to detail to ensure it’s beautifully and thoroughly represented.

EMERGING

BRANDING PACKAGE

INVESTMENT: $2,500

Split into two equal payments of $1,250

APPROX. TIMELINE: 3-4 Weeks

REVISIONS: 2 rounds of refinement included for each phase

PERFECT FOR:

Small business owners and start-ups who are ready to invest in and collaborate with a designer to create a custom brand identity for their business. This package has the essentials to help you start to develop a cohesive, authentic, beautiful brand.

This Package Includes…

BRAND QUESTIONNAIRE + DISCOVERY CALL

We’ve compiled a list of questions you should answer before we agree to start the project. These first set of questions will help you uncover what you really want out of the branding project, and the second set will help us navigate the logistics.

CREATIVE BRIEF + CURATED INSPIRATION BOARD

These documents outline the strategy for a creative project. Think of it as a map that guides its target audience – the creative team – on how to best reach the campaign’s stated goals.

2 ORIGINAL LOGO DESIGNS + BRAND CONCEPTS

Brand’s concept are used to give consistency to a brand’s identity. It can be described as the first thing you want to pop into your customer’s head when they think of your brand.

FULL BRAND DESIGN + LIBRARY OF ELEMENTS

Includes: Primary logo + variations, Submark / Watermark /+ Variations, Favicon, 2-3 Patterns/ Textures, 3 Custom Icons / Illustrative Elements, Font System / Typography Suggestions, and Color Palette

BRAND GUIDELINES DOCUMENT

It’s an instruction manual and rule book on how to communicate your brand. They lay out all the visual details, as well as important notes about the company’s voice, tone, and messaging.

Need something specific that’s not included?

I’m happy to customize your package with branding add-ons, so you get exactly what you need

POPULAR BRANDING ADD-ONS

CUSTOM ICONS (SET OF 3): $350

CUSTOM BRANDED PATTERN: $275

STATIONERY DESIGN: $250 (Choose 2 – business card, letterhead, or notecard – includes print preparation

SOCIAL MEDIA LAUNCH PACK: $225 (A set of branded social media imagery for each of your platforms – up to 5)

ONE PAGE FLYER, PRICE SHEET, OR ELECTRONIC PDF: $250

SOCIAL MEDIA GRAPHIC TEMPLATE (CREATED IN INDESIGN, ILLUSTRATOR, or CANVA: $175

EMAIL SIGNATURE: $50

OTHER CUSTOM MARKETING MATERIAL

QUOTED SEPARATELY – STARTING PRICES

POSTCARD, PRINT MAILER, BROCHURE: Starting at $250

PRICING GUIDE, LOOKBOOK, COURSE WORKBOOK, CLIENT WELCOME GUIDE: 2-4 pages: starting at $275, 5+ pages starting at $500

IMAGE SOURCING / CURATION: Custom Quoted

GROWING

BRANDING PACKAGE

INVESTMENT: $3,200

Split into two equal payments of $1,600

APPROX. TIMELINE: 4-6 Weeks

REVISIONS: 2 rounds of refinement included for each phase

PERFECT FOR:

Small business owners who are ready to collaborate with a design partner to make their brand vision come to life! This package includes a full custom visual identity, plus stationery + social media launch imagery, giving you the tools to create a cohesive visual experience for your audience.

This Package Includes…

BRAND QUESTIONNAIRE + DISCOVERY CALL

CREATIVE BRIEF + CURATED INSPIRATION BOARD

These documents outline the strategy for a creative project. Think of it as a map that guides its target audience – the creative team – on how to best reach the campaign’s stated goals.

3 ORIGINAL LOGO DESIGNS + BRAND CONCEPTS

Brand’s concept are used to give consistency to a brand’s identity. It can be described as the first thing you want to pop into your customer’s head when they think of your brand.

FULL BRAND DESIGN + LIBRARY OF ELEMENTS

Brand Guidelines Document

It’s an instruction manual and rule book on how to communicate your brand. They lay out all the visual details, as well as important notes about the company’s voice, tone, and messaging.

Designs for 2 StationEry Items of choice

Print-ready artwork files will be provided for two of the following: Business Card, Notecard, or Letterhead.

SOCIAL MEDIA PACK

Profile image and cover images sized appropriately for each of your social media platforms (up to 5).

Need something specific that’s not included?

I’m happy to customize your package with branding add-ons, so you get exactly what you need

POPULAR BRANDING ADD-ONS

ONE PAGE FLYER, PRICE SHEET, OR ELECTRONIC PDF: $250

SOCIAL MEDIA GRAPHIC TEMPLATE (CREATED IN INDESIGN, ILLUSTRATOR, or CANVA: $175

ROLL-UP BANNER: $300

VEHICLE GRAPHIC DESIGN: $400

STOREFRONT SIGNAGE DESIGN: $300

OTHER CUSTOM MARKETING MATERIAL

QUOTED SEPARATELY – STARTING PRICES

POSTCARD, PRINT MAILER, BROCHURE: Starting at $250

PRICING GUIDE, LOOKBOOK, COURSE WORKBOOK, CLIENT WELCOME GUIDE: 2-4 pages: starting at $275, 5+ pages starting at $500

IMAGE SOURCING / CURATION: Custom Quoted

PRESENTATIONS, MANUALS, PROPOSAL AND MORE: Custom Quoted

POWERHOUSE

BRANDING PACKAGE

INVESTMENT: $6,250

Split into three payments of $3,125, $1,562, and $1,562

APPROX. TIMELINE: 7-8 Weeks

REVISIONS: 2 rounds of refinement included for each phase

PERFECT FOR:

Small business owners who are ready to invest in a designer to help them create a cohesive and consistent visual brand and a beautiful online home. This package includes a full custom visual identity, stationery, social media launch imagery, and a WordPress website that you can maintain on your own.

This Package Includes…

BRAND QUESTIONNAIRE + DISCOVERY CALL

CREATIVE BRIEF + CURATED INSPIRATION BOARD

These documents outline the strategy for a creative project. Think of it as a map that guides its target audience – the creative team – on how to best reach the campaign’s stated goals.

2 ORIGINAL LOGO DESIGNS + BRAND CONCEPTS

Brand’s concept are used to give consistency to a brand’s identity. It can be described as the first thing you want to pop into your customer’s head when they think of your brand.

FULL BRAND DESIGN + LIBRARY OF ELEMENTS

BRAND GUIDELINES DOCUMENT

It’s an instruction manual and rule book on how to communicate your brand. They lay out all the visual details, as well as important notes about the company’s voice, tone, and messaging.

2 Stationery Items of choice

Print-ready artwork files will be provided for two of the following: Business Card, Notecard, or Letterhead.

SOCIAL MEDIA LAUNCH PACK

Profile image and cover images sized appropriately for each of your social media platforms (up to 5).

WordPress Website

Includes homepage + up to 5 pages, email list connection, basic SEO set-up to get you started, website training and a PDF website guide, 1 week support on your site after launch, full access to your website (so you can maintain on your own).

Need something specific that’s not included?

I’m happy to customize your package with branding add-ons, so you get exactly what you need

POPULAR BRANDING ADD-ONS

ONE PAGE FLYER, PRICE SHEET, OR ELECTRONIC PDF: $250

SOCIAL MEDIA GRAPHIC TEMPLATE (CREATED IN INDESIGN, ILLUSTRATOR, or CANVA: $175

ROLL-UP BANNER: $300

VEHICLE GRAPHIC DESIGN: $400

STOREFRONT SIGNAGE DESIGN: $300

OTHER CUSTOM MARKETING MATERIAL

QUOTED SEPARATELY – STARTING PRICES

POSTCARD, PRINT MAILER, BROCHURE: Starting at $250

PRICING GUIDE, LOOKBOOK, COURSE WORKBOOK, CLIENT WELCOME GUIDE: 2-4 pages: starting at $275, 5+ pages starting at $500

“COMING SOON” PAGE, IMAGE SOURCING / CURATION, ADDITIONAL PAGE DESIGNS, EMAIL LIST OR OPT-IN POP-UP AND PRESENTATIONS, MANUALS, PROPOSAL AND MORE: Custom Quoted

READY TO COLLABORATE?

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