Details: I led the rebranding launch of this website in 2008. It was designed by Mpire Creative. I wanted the site to be the colorful voice of the brand AriZona Beverages. We came up with a unique colorful, street inspired look which ties to the company’s roots in Brooklyn, NY. The colorful distressed theme was also used on all branding for tradeshows and sales presentations. This version of the website was live until 2015. The site has since been re-designed.