Arnold Palmer Half & Half
Client: Arnold Palmer Enterprise
Skill: Graphics & Marketing Director
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Details: Arnold Palmer Half & Half is a joint product between AriZona Beverages, Arnold Palmer Enterprise and Innovative Flavors. I was the main point of contact regarding Art Direction for Arnold Palmer Half & Half branded items for several years. During that time AriZona Beverages launched several Arnold Palmer products in several sizes. Not only did I provided Art Direction for the packaging, POS, Print, Advertising, Social Media, Website, but I also worked on the flavoring. The main package design was done by Jean Pettine Graphic Design.  I was in regular contact with Arnold Palmer Enterprise. One of the flavors (Arnold Palmer Southern Style (Half Sweet Tea & Half Pink Lemonade) was my idea. These products are very popular and available almost everywhere.