Client: AriZona Beverages
Skill: Graphics & Marketing Director
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Details: All City NRG is an energy drink by AriZona Beverages. This energy drink has an edgy street look to appeal to a younger demographic. The cans were designed by Mpire Creative. I designed POS, Advertising, Social Media, and Wearables. I also worked on the flavoring. This product came in 3 unique shrink-wrapped 15.5oz cans. The idea behind the 3 looks was to try to get more shelf space as well as offer unique colorful packaging that appealed to different consumers.[/column]