Arnold Palmer Hard
Client: Arnold Palmer Hard
Skill: Graphics & Marketing Director

Details: I provided Art Direction for Jean Pettine Graphic Design on the packaging as well as for Mpire Creative on the website. This product was the alcoholic (Malt Beverage) version of Arnold Palmer (Half & Half). I was the lead point person also working with Arnold Palmer Enterprises. This product was launched in 2008. It is no longer available.