Client: AriZona Beverages
Skill: Graphics & Marketing Director - Designer
Tags:

Details: I started the in-house art team at AriZona Beverages. I was involved with Art Direction, Packaging, Flavoring, Marketing, Positioning and everything in between. I was one of 5 people that regularly taste-tested all new flavors. I created all initial Social Media for AriZona. I managed an in-house art staff as well as all artwork from 2 design agencies. I helped the company grow tremendously during that time providing a link between the new products and the sales force.